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January 23 Authentic Nelson Agholor Jersey , 2017, Beijing -- Sina Sports signed an official strategic partnership agreement with Mediapro Asia, the Asia branch of Mediapro, a world’s leading communications and production company and sports media giant in Spain. The five-year partnership sees Sina Sports appointing Mediapro Asia as the exclusive media rights agency and commercial rights agency of Sina’s 3X3 Golden League basketball tournament. Mediapro Asia will assist with the development of the event into a global 3X3 basketball league. Through this partnership, the 3X3 Golden League becomes China’s first mass participation event to reach the global rights market, to commercialize on a global basis and to potentially hold events outside of China.


Both Mediapro Asia and Sina Sports acknowledge that, this cooperation and the admission of 3X3 basketball as an official game into the Olympic Games Authentic Mack Hollins Jersey , will help promote this event worldwide and reach a wider audience in a broader global market. Mediapro Asia and Sina Sports will cooperate internationally in three aspects including media rights, sponsorship rights and event operation rights. Mediapro will serve as the agent for exclusive media right sales of Sina’s 3X3 Golden League across all media platforms, including the television and online platforms. In addition, Mediapro will become the global sponsorship representative of the League (excluding Mainland China). Moreover, Mediapro has the rights to host 3x3 Golden League-branded events in certain countries or regions.


Sina Senior Vice President and Sina Sports General Manager Arthur Wei said at the signing ceremony: “The government is supportive of private sporting events and encourages us to internationalize these events. It’s important that we not only bring international talent to events in China but to globalize China-based events and this cooperation is a historical first step by any Chinese company in doing so.” Mediapro Asia Managing Director, Lars Heidenreich stated: Sina’s 3x3 Golden League Basketball has a proven track record hosting more than 25 events p.a. in China. Mediapro Asia is delighted to market this property internationally and help promote 3x3 Basketball into one of the largest urban team sports across Asia-Pacific.


This FIBA-endorsed 3X3 Golden League basketball tournament held its 3rd edition in 2017, and the number of cities has grown to 24 with 6 Authentic Donnel Pumphrey Jersey ,144 teams and 24,576 participants in total. The bonus of the event is $200,000, and the winners will be sent to the Australian National Basketball League for training and have the opportunity to play in the league. The event has attracted the best 3X3 basketball players both domestically and internationally. In 2017, on Weibo platform, the number of interactive topics related to the event exceeded 1.4 billion, video views more than 240 million Authentic Rasul Douglas Jersey , making the 3X3 Golden League the most popular independent IP sporting event on Chinese social media. The Final was broadcast on over 10 video platforms including Netease Sports, Youku, iQIYI and others. Domestic and international TV stations such as CCTV-5, SMG Sports, GDTV Sports, and FOX Sports Asia also made real-time coverage of the competitions on the final day. In the selection of 2017 SPIA Asia – Asia's Sports Industry Awards, the League won the Silver Award for the Best Mass Participation Event.


In 2018 Authentic Sidney Jones Jersey , Sina Sports plans to host the 3x3 Golden League in 30 cities, attracting more than 15,000 teams and 63,000 participants. The League is expected to reach 10 billion views on Weibo topics and video views. It will become the world’s largest 3x3 basketball event of its kind. Sina Sports will also create an international version of the league featuring elite competition from teams around the world.


About Mediapro:


Mediapro is a world’s leading media, production and communications company headquartered in Spain. It is engaged in the production of audiovisual content, managing and distributing the media rights of sports properties, producing film and interaction content Authentic Derek Barnett Jersey , and the provision of production and post-production services, etc. Mediapro was founded in 1994 and has grown into a global group of 60 companies and offices in 45 cities around the world. The Group’s shareholders include WPP, Televisa and Torreal. Mediapro is the exclusive global media rights representative for LaLiga.


About Sina Sports


Sina Sports is the No.1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile Authentic Dallas Goedert Jersey , and on the Sina Sports mobile APP. Sina Sports licenses and partners with over 90 sports properties, including the European Champions League, Bundesliga, MUTV, the Masters, PGA Tour, LPGA Isaac Seumalo Jersey , Wimbledon, UFC, and the National Basketball League of Australia. Since 2015, Sina Sports has expanded its business to encompass its own sporting events including a FIBA-certified 3x3 basketball tournament that is the largest in Asia, and the leading 5x5 football tournament in China, among others.


Contact:


Jian Li, Sina Sports


Email: jianli6@staff.sina


by Xinhua writers Fei Liena Jordan Hicks Jersey , Yu Rong


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