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Customers Not Clicks! Marketing Articles | November 26 Cheap Buffalo Sabres Jersey , 2001
I received an email recently from a fellow who ... excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly ... hits pe


I received an email recently from a fellow who was
extremely excited about the hits he was getting at his
web site. His claim was that he got over 70,000 hits
each month. "That's nearly 1 Colin Miller Jersey Youth ,000,000 hits per year"
he proudly said, after being online only three months!

Here's what I thought:
"This guy's got to be doing something right".

Wrong!

Sure Jimmy Vesey Jersey Youth , he was getting the hits. He had nearly every
traffic-producing tool ever imagined. Here was the
sites flaw. It didn't motivate. It contained nothing
that would ever motivate a person to make a single
purchase.

I sent him an email and asked how business was going.
His reply was surprisingly candid. "I'm getting lots
of traffic, but not making much money!"

The problem was in his approach to marketing. His aim
- like that of so many other online entrepreneurs - was
to attract clicks, not customers. The problem is that
clicks don't make purchases - customers do!

How do you attract customers? Here are three
indispensable steps that you MUST follow....

A VALUABLE PRODUCT

First you need to represent a product of true worth and
value. If you can create you own product Marcus Johansson Jersey Youth , that's best.
If that's not a possibility your next best bet is to
represent another person high value product!

How do you determine the value of a product? Here is
the first and greatest rule of thumb.

Do you use the product? If it is the latest and
greatest herbal supplement, do you actually use it? If
it is a book, have you read it? If it is a software
program Brandon Montour Jersey Youth , do you use it?

Think about it! How can you really endorse the value
of a product if you don't believe in it enough to own
it and endorse it?

TARGETED TRAFFIC

The next step is to think in terms of quality not
volume. Pay close attention! The number of hits on
your web site does not matter. What matters is the
quality of those hits! You need to attract people who
are interested in what you are selling. That's the
central difference between a click and a customer.

We are care givers to both a dog and a cat. I love the
dog. My wife loves the cat. Now if I have the best
tasting new doggie bone ever developed, I wouldn't
market it to cat lovers. I need to attract dog lovers.
If you were selling a dog bone, wouldn't it be better
to have 5000 dog lovers visit your site than 50 Rasmus Ristolainen Jersey Youth ,000 cat
lovers?

There are dozens of techniques available for targeting
traffic, especially via search engines and directories.
Learning how to properly craft your title page and meta
tags will certainly help. It will also be beneficial to
purchase targeted traffic through some of the better
"pay-per-click" services such as Goto.

A KILLER SALES LETTER

There is one more piece of the puzzle that's missing.
The Internet is filled with thousands of sites owned by
webmasters who represent great products. Many of these
webmasters have learned the fine art of targeting
traffic. Nevertheless they are still not making many
sales.

The problem is that their site just doesn't sell. As
such, it is just wasted cyberspace. To succeed online
you must learn how to write "CASH PRODUCING" text! You
need to learn the art of writing a killer sales letter Conor Sheary Jersey Youth ,
geared toward the customers needs. Without this skill
the best you can do is attract clicks. You'll never
convert them into customers.

Follow the above steps, and you're already on your way! Often, time is an enemy of writers. Sales seem slow and checks too small. How does one make the most of their effort? Here are some tips that will multiply your sales.

1. Companies accepting manuscripts from freelancers offer copies of their writing guidelines and sample copies. Assume there's a reason for them. Study them. The Internet will save you much postage and time from when I started. Study their web sites as well. What do they tell you about the publication's readers?

2. Think ahead. Lead times for publication are rarely short. Writers' guidelines often teach Christmas is in July. Lead times can be shorter for the Internet. Learn what they are. Submit accordingly.

3. Take advantage of your research. Write more than one manuscript for the same effort. This adds to your productivity. Interviewing a camp director? Write a feature article on how to select a camp for more than one market. Write a filler article. Write an article on finding work at a camp.

4. Resell the same manuscript multiple times. My record for off-line publication with one manuscript is seventeen reprints. It is easy to surpass this on the web.

5. Resell to editors. Once you sell to a company Carter Hutton Jersey Youth , send another query or manuscript to its editor. Some companies may buy from you for each issue, others will buy only once every so many months. Learn what they want before you submit. Learn this from studying their publication before you query. If they like what you do, keep them happy.

6. Use query letters whenever possible. When an editor has OK'd a query letter first you usually succeed at selling the manuscript . This
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