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The Brand: A source of value for the consumer


Although we are primarily dealing with brands and their optimization Wholesale Mark Walton Jersey , it is important to clarify that brands do not necessarily exist in all markets. Even if brands exist in the legal sense they do not always play a role in the buying decision process of consumers. Other factors may be more important.


For example, research on ?brand sensitivity? shows that in several product categories, buyers do not look at the brand when they are making their choice. Who is concerned about the brand when they are making their choice? Who is concerned about the brand when they are buying a writing pad, a rubber; felt tip pens Wholesale Malik Jefferson Jersey , markers or photocopy paper? Neither private individuals nor companies. There are no strong brands in such markets as sugar and socks. In Germany there is no national brand of flour. Even the beer brands are mostly regional.


Inherently, brands exist as soon as there is perceived risk. Once the risk perceived by the buyer disappears, the brand has no longer any benefit. It is only a name on a product, and it ceases to be reference mark Wholesale Sam Hubbard Jersey , a guide or a source of added value. The perceived risk is greater once the unit price is higher or the repercussions of a bad choice are more severe. Thus the purchase of long lasting goods is a long term commitment. On top of this, because humans are social animals, we judge ourselves on certain choices that we make and this explains why a large part of our social identity is built around the logos and the brands that we wear. As far as food is concerned, there is a certain amount of intrinsic risk involved whenever we ingest something and allow it to enter our bodies. The brand's function is to overcome this danger which explains the importance of brands in the market for Wholesale Jessie Bates III Jersey , for example, spirits such as vodka and gin.


The Brand: A source of value to the company


Why do financial analysts prefer companies with strong brands? Because they are less risky. Therefore, the brand works in the same way for the financial analyst as for the consumer, the brand removes the risk. The certainity Wholesale Billy Price Jersey , the guarantee and the removal of the risk are included in the price. By paying a high price for a company with brands the financial analyst is acquiring near certain future cash flows.


If the brand is strong it benefits from a high degree of loyalty and thus from stability of future sales. At Volvic, 10% of the buyers of this brand of mineral water are regular and loyal and represent 50% of the sales. The reputation of the brand is a source of demand and lasting attractiveness, the image of superior quality and added values justifies a premium price. A dominant brand is an entry barrier to competitors because it acts as a reference in its category. If it is a prestigious or a trendsetter in terms of style it can generate substantial royalties by granting licenses, for example Wholesale Tyler Kroft Jersey , Naf-Naf earned over six million pounds in net royalties in 1993.


Investment in production, productivity and R&D. Thanks to these, the company can acquire specific know-how, a knack which cannot be imitated and which in accounting terms is also an intangible asset. Sometimes the company temporarily monopolizes the product by registering a patent. This is the basis of marketing in the pharmaceutical industry but also companies like Ferrero Wholesale Jake Fisher Jersey , whose products are not easily imitated despite their success.

Professional and Soothing Office Furniture

Posted On : May-27-2010 | seen (213) times | Article Word Count : 567 |

Office furniture is key element of interior decoration of an office setup. Such a setup in most circumstances comprises of fixtures such as corner computer desk, laptop stand and filling cabinets. Office furniture is key element of interior decoration of an office setup. Such a setup in most circumstances comprises of fixtures such as corner computer desk, laptop stand and filling cabinets. The office furniture should match with the organizational goals for instance if the company is an advertising agency, your office outlook should be casual Wholesale Cedric Ogbuehi Jersey , laid back and more in line with current fashion or if it is a law firm then it needs to have sober, professional and soothing office furniture. As it is said the first impression is the last impression. The visitor take a keen notice of office furniture, below is a brief guide on few office fixtures:

Corner computer desk differ from other traditional desk as they occupy less space and give ample room to the user to work freely. Corner computer desks proved to be innovative as they provide extra space in the office and their structure fits well in space where the room is little or constrained. Not only do they provide more room for your work but they also fit flawlessly into the corner of the room and the corner computer desk give a professional look to the d茅cor.
So who should be using corner computer desk? well Corner computer desks is best suited for those professionals who need ext. Cheap Jerseys Wholesale Authentic Jerseys Wholesale Jerseys Wholesale Jerseys Cheap Wholesale Jerseys From China Wholesale Majestic MLB Jerseys [url=http://www.wholesal