The field of Corporate Sustainability an

5 Things Visitors To Your Trade Show Display Don't Want You To Know Marketing Articles | July 1 Derek Carr Color Rush Jersey , 2014
You might have a killer trade show display, but if you don't understand your customers it won't do you any good. Find out what convention attendees are really thinking and how to use that information to your advantage.




Every good company has a great sales strategy to go along with a great trade show display. But did you ever consider that convention attendees have a strategy too? What these people want is to get what they're after, score some great deals, and avoid being hassled. But they don't want you to know that, of course Howie Long Color Rush Jersey , because then you'll have the upper hand! The better your sales team understands this, the more successful they'll be.

Understand Your Customers To Maximize The Power Of The Trade Show Display

Of course, a good trade show display is just the beginning. If the sales staff doesn't thoroughly understand their customers' state of mind at a convention as well as having a great sales technique, then all the work you put into your trade show display will go to waste. Here's what you need to know about how expo attendees are thinking!

They're impatient

These are busy people and they probably have a lot of business to conduct. And let's face it - if they've been sent to the expo from far away, they probably want to spend some time sightseeing! So they're not going to want to schmooze and listen to an extended sales pitch. The quicker you can get your information across Bo Jackson Color Rush Jersey , along with some incentives and other extras, the more receptive your customers are likely to be.

They're forgetful

If a customer has to jump through several hoops to follow through on your offer, chances are, it's not going to happen. After all, who is going to remember to log on to a website Antonio Brown Color Rush Jersey , fill out a bunch of forms, enter a special redemption code, and then follow up by phone? Nobody, that's who. Make the sales process as simple and straightforward as possible, and be prepared to complete a transaction (to the extent that that's possible in your industry) right there at the convention. This way you won't have to worry that your sale won't be completed because the customer has forgotten the next steps.

They want things simple

Don't confuse your clients by overwhelming them with details! Just lay it out straight. Especially when it comes to math Hunter Renfrow Color Rush Jersey , people can get confused easily in a crowded, noisy expo environment. Instead of telling them that your product is available at a 30% discount with a $100 rebate, just tell them the price they'll ultimately be paying. The same goes for any other promotion: rather than confusing them with the facts, just tell your customers the bottom line. It will pay off in the end!

They need a nudge but not a push

Obviously the attendants at an expo are not stupid! They can read the signs and promotional materials at the trade show display perfectly well. But they do need some gentle reminders and explanations of exactly what that information will mean for them. Be careful, though; an overly aggressive approach will just drive them away and give you a reputation that you don't necessarily want.

Flattery pays off

Everybody likes to feel special! Start well before the expo by sending out emails to your regular clients to let them know what special deals will be available at your trade show display. When they arrive Foster Moreau Color Rush Jersey , offer extra discounts for "serious buyers only" to sweeten the deal. A little sense of exclusivity will go a long way!

Remember, the best trade show display in the world won't do you a bit of good if you don't understand the people who will be visiting it. They'll have their best game faces on, just like your sales team will, but don't be fooled! Understanding what's really going on in their heads will get you that much closer to success.
Article Tags: Trade Show Display, Trade Show Isaiah Johnson Color Rush Jersey , Show Display, Don't Want




Business and trade sustain the continuity of our civilization. The opportunities and benefits as a direct result of commerce, raise the global standard of living and can make life more enjoyable. The same business however can also cause negative consequences for the very people who build and support it if the business is not holistic and doesn鈥檛 take into consideration the well being of the people and environment when making bottom line business decisions.


The concept of a running a sustainable business ensures the vibrancy and profitability of business even while fulfilling the responsibility towards the community and the environment through regulated, systematic and renewable use of our resources.


The idea of Corporate Social Responsibility, or 鈥淐SR鈥? a result of revisiting the meaning of the term Corporate Citizenship Maxx Crosby Color Rush Jersey , were important steps toward defining a corporation as a caring and responsible member of society. The idea of sustainability broadens this notion and adds to it the element of the environment and living within the means of our plentiful but dwindling natural resources.


The growing label of Corporate Sustainability and Responsibility interests us immensely, We use the same terminology, 鈥淐SR鈥?but now we include the concepts mentioned above; a corporate entity has responsibility toward the well being of the community and simultaneously must consider the balance between profiting from and sustaining the future availability of natural resources. This ensures that the business and those it affects can continue to thrive off of and live within our natural constraints.


The field of Corporate Sustainability and Responsibility, in Dubai and Abu Dhabi specifically, has witnessed immense. Wholesale Max Shoes Cheap Nike Shoes Cheap Nike Shoes Online [url=http://www.cheapjordanshoesonline.com/]Cheap Jordan 5[/