There are numerous reasons why men want t

Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth Michael Grabner Jersey , his high school graduation, his engagement, his marriage, the death of his parents and everything else.


Despite declining circulation figures and increasing ad rates Alex Goligoski Jersey , newspapers still reach large audiences, daily.


Many, if not most, retailers Oliver Ekman-Larsson Jersey , lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of customers and the daily question "Gotchyur ad ready yet?"


You should understand the newspaper's weaknesses and learn to avoid them whenever possible. The Skinny for and against newspapers.


There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.


The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.


The paper is delivered daily Derek Stepan Jersey , but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.


Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with siupportiung radio to drive them to it.


What the newspaper ad person won't tell you: Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?


Over half of every paper is ads. Almost as bad as TV. More than two-thirds of the Sunday brick is ads.


Newspaper rates are climbing faster than the space shuttle. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage.


Newsstand and subscriptions prices are rising, too. 75 cents an issue is rapidly losing to 4 quarters.


Most papers offer no competitive protection. Your ad can be placed side-by-side with the competition. Get the salesperson to guarantee you separation.


Daily newspaper numbers are dwindling. There are only a few more than 1000 daily papers. Smaller communities must rely on weeklies or papers from another area with a "local" section.


Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic Christian Dvorak Jersey , but do it with other advertising so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper.


For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@


A Direct Deposit card is often used by individuals that do not already have a bank account or credit card. This can be either young people who are looking for their first Visa or MasterCard, or those who have made financial mistakes in the past.


This is a process by where a person’s pay check or government benefits check is deposited directly into their account, rather than a paper check being issued to them.


There are several advantages of this. The main one is that it can save you a considerable amount of money on check cashing fees. These can vary from bank to bank Niklas Hjalmarsson Jersey , but if you get paid every week, you may end up paying several hundred dollars worth over the course of a year.


The time and effort involved in processing paper checks costs financial institutions money. As this is vastly reduced when people use this, the savings can then be passed onto the customers. As a result, most issuers do not make a charge for using the this option.


Fees aside Shane Doan Jersey , it is also a lot more convenient than making regular trips somewhere, and waiting in line to get your money. It also removes the possibility of things in the mail being lost.


The payment goes into your account on the day that the check is issued, and you are able to gain access to your funds straight away. Sometimes your money will even go in a day early if the regular payday is a holiday.


It can also help you avoid a receiving a check that bounces – as it is a direct method, and processed instantly. If the individual or company that has issued the payment has the funds Clayton Keller Jersey , it will be processed there and then.


Most of these cards are of the prepaid type. This means that the owner has to have the money in their account before they are able to use it. These types can usually also be funded by other methods other methods too including adding money at a designated loading location – such as an outlet of CVS, Walgreens, MoneyGram… or by bank transfer from another account.


However there are disadvantages. Sometimes there are monthly and annual fees, and quite often a small charge is made every time you withdraw cash from an ATM. The exact charges can vary hugely Customized Arizona Coyotes Jerseys , so it is important that any potential customer reads the terms and conditions of the customer agreement before signing up.


These are recommended for those who currently have no credit or debit account, and are regularly spending huge sums just to cash their pay check. There are many companies that issue this type, so make sure you shop around to get yourself the best deal.


For more about Direct Deposit Credit Cards or Prepaid Cards visit us.


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